When a baby is fed with formula milk, preparing a bottle becomes a daily routine that repeats itself over and over again.

A newborn in the first few months requires 6–8 feedings a day, which means 6–8 times when you need to be precise, hygienic, and attentive, even after a half-sleepless night and even while holding your baby in your arms.

Many different breast pump models designed to adapt to different situations and help every mother continue offering her baby all the benefits of breast milk, even when feedings cannot always take place directly at the breast.

The skin of newborns and young children is wonderfully soft, but also extremely delicate, and it doesn't take much to irritate it, such as a rough seam, overly aggressive detergent or non-breathable fabric. The choice of materials that touch their bodies every day, from bodysuits to blankets to sleeping bags, is much more important than you might think.

Summer brings with it the pleasure of long days outdoors, but also the annoyance of insect bites such as mosquitoes, parrots, ants and other insects. These little 'bites' can pose a particular risk to children, pregnant women and the elderly.